Google announced it would be acquiring Fitbit in 2019, and at the time, it described the deal by saying, "We see an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market." Google's blog post did not make any mention of continuing to produce or support Fitbit's existing products and services, and rather than some kind of promise to supercharge Fitbit with Google technology, the blog post made it sound like Fitbit would be stripped for parts. Several users have confirmed today that the features are dead. On Twitter, Fitbit tried celebrating the company's birthday yesterday, but nearly all the replies were about the feature shutdown and what other services people should switch to. The Fitbit community on Reddit has been furious over the feature removals, with the most popular post of the past year being a call to cancel your Fitbit Premium subscription over the changes. Oh, well.Īdventures, Challenges, and all player-earned trophies and badges are going away today. This seems like something that would only get better with Google Maps integration. You could tackle these areas solo at your own pace or participate in multiplayer "Adventure Races" where you could track your hiking speed or progress against other Fitbit users. Adventures were announced in 2017 as location-specific challenges that highlighted local places that were good for exercise and hiking, like national parks and landmarks. The feature came with badges that could be earned for specific tasks and trophies for winning a battle.
Challenges were introduced in 2014 as a way to share and compare your step counts with friends, hopefully motivating both of you to get more exercise. Getting motivated to work out is tough for some people, so Fitbit's software included a few ways to gamify fitness to keep people interested. Google is also removing the "Open Group" social networking feature.
As Google announced in February, the popular fitness gamification features, Fitbit "Challenges" and "Adventures," are being shut down today. Today's the day for Google's biggest change yet to Fitbit: It's shutting down some more features.
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