The move comes as digital marketing and media faces growing pressure to improve the experience for consumers and deliver better results for advertisers. Still, Apple is the largest phone-maker, with 44.5% of the U.S. On desktop, Safari also accounts for less than 5% of all internet users, according to NetMarketShare, while Google's Chrome captures close to 60% of browser activity. For instance, it's unknown whether the autoplay blocker includes native video on Facebook and Twitter, where autoplay is the default experience. The autoplay blocker and a "no tracking" option that hides people's internet habits from ad targeting could impact the digital marketing business.īut Apple was not immediately available for comment, so many details remain unclear.
Apple showed off updates to its software lineup at the Worldwide Developers Conference on Monday. The iPhone giant said its Safari web browser will now feature the ability to keep websites from automatically playing video whether or not consumers want it. Apple is taking a stand against autoplay video.
0 kommentar(er)
