Grubhub Founder and CEO Matt Maloney said in the announcement, “Diners have come to expect ordering ahead for pickup to breeze through busy rush hour crowds and grab their morning coffee or lunch, but currently they can only enjoy this convenience at large QSRs. The product is a digital workflow solution that takes the place of shouts as well as handwritten notes by linking the back- and front- of the house directly with diners while making a transparent view into their order status, the company said in an announcement. With proprietary hardware and software that brings together all restaurant ordering channels into one system, Grubhub rolled out its Ultimate technology.
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